When you sell on Internet, you must remember that your client can’t be convinced to make a purchase by traditional means: he can’t touch or try an item. So you have to find alternative ways to catch his attention. If you use social networks, like Instagram, it provides you with only two tools which constitute your shop: a picture and its description. Today we are going to talk about the most powerful for online sales which is your photo content.
If your photo isn’t an eye-catching one, your follower will never read the description, that’s why we give priority to visual content.
We know a lot of examples of crap pictures on Instagram which owners don’t think that composition or light and colours are important. Online buyer needs beauty, emotions and inspiration to make a purchase, that’s why a proper flat lay is not just a dress stretched on an old ugly sofa under yellow lamp. Sorry, if you consider that as a selling picture, but this article won’t help you.
If you are ready to boost your online sales, here you have our advice.
First, think about composition. Please, forget the exaggerated filters and collages in frames – it’s 2017, not 2013! Be modern, use your competitors’ content to find good ideas and inspiration. “I like collages” is not a good reason to use them because you don’t buy your own works. And people do like positive emotions, nice messages that they get from your photos: be as beautiful and happy as the smiling girl in that nice warm coat.
You can also use flat lays – they are beautiful and interesting to study. But if your product is clothes, you have to show everything: textile you use (in this case flat lay is a must), the form, the product in motion, how people wear it and how the dress or coat are combined with other items of your brand.
So, key factors to gain more likes and increase online sales are:
- Good focus
- Proper background (not your place which needs cleaning)
- Positive emotions
- Good light
- True colouring
What about light and colour for a perfect product image?
The best light you can find is natural bright light. It shows off the colours as they are in reality. But if unfortunately, it is impossible to use natural light, feel free to use light sources as lamps and don’t forget the rule: the broader is the source, the softer is the light. And soft light is always better: it fills in shadows and makes the image more attractive and interesting.
Of course, if you are good at creating visual content, you know that you can improve light effects in photoshop or even directly in Instagram. But it’s always better to make it work from the beginning. We definitely recommend you to make an advantage of soft light because it allows you to make a great picture and to transmit the right outlook and properties of your product.
What is next? Colours. You have to be sure that the same item in the picture and its offline version have the same colours and hints. If you abuse of improving your picture, the result can be great, but the client won’t get why nice deep blue blouse actually is a purple one. So, be careful with retouching the pictures.
Be creative, don’t be afraid of changing settings in your camera or improving the properties of raw picture. Taking photos is fun, so find your way to make it work. By increasing the quality of your content, you will increase the likes you get from your followers. And then you will find your Direct full of messages “Where and how can I buy this?”. Don’t miss the opportunity and create your instant-commerce shop on Bloombees!
Also discover how to sell on Instagram together with Bloombees!