Best practices to sell online on social networks
If you have already created your online clothing store and if you want to increase your brand awareness and find loyal customers and followers, work on your Social Media Strategy.
Let´s see some important steps that can help you at the time when you decide to plan your social media strategy for your online fashion store.
Be consistent in your social publications
One of the most important recommendations to take into account in order to create viral content is to publish a new content on a regular basis. Different target groups react in a different way to the frequency of the social media publications.It is highly recommended to create an editorial calendar tailored for your target audience.
As a general rule, you should publish at least one post per day on Facebook and 4-5 on Twitter. Remember about the timetable of publications so you can reach more audience and increase the traffic. Read Bloombees post with recommendations about Best time to post on Social Media.
To optimize our social media publications, use the tools such as Sway and Buffer.
The best way to increase your online clothing store engagement is to include good images to all your social publications. Facebook photos generate 50% more “Likes” and users share it 40% more than publications with texts without visual representations.
The photos which you publish on your social media make your potential clients fall in love with your brand. We recommend you take photos from different perspectives and angles, especially if you have an online clothing store. Publish real photo so as not to create false expectations of your products.
Boring traditional text content is losing the power and it is not enough for demanding customers.
It is highly recommended to create multimedia dynamic content to attract more users to your online store: videos, interviews with influencers, visualization desks of trends, photos colage, quizzes etc.
Pinterest is one of the largest social media platforms. Women are the main Pinterest users. Use a new Pinterest feature “Treasure Hunt” to promote your fashion store and generate buzz. Get in touch with your partners and influencers and ask them to include the images of your clothing brand into their Pinterest boards.
Always be informed about online sales and digital marketing with Bloombees blog and find out How to use Pinterest to empower your online business.
Test the titles and images of your publications
Investigate your target public and tailor personalized content. Use an Optimizely tool for A/B testing of your copies and choose the one that works better.
Create buzz and maintain conversation with your fans
In case you decided to launch a special event; new collection presentation or inauguration of a showroom, use your social networks to give more visibility to the event!
- Before the event: create an event page on Facebook and special hashtags for Twitter and Instagram. Use this page for teaser videos and countdowns.
- During the event: encourage your users to participate in a live discussions on Facebook and Twitter and to upload photos to Instagram with event “#hashtags. Publish videos of the event and make reposts of the photos from other social media accounts.
- After the event: once the event is successfully finished, do not stop to communicate with your users. Write a “Thank You” publication to all your users, launch satisfaction surveys and analyze comments and social shares…
With Bloombees, there is no place for doubts. It´s time to Set up your online fashion store and start to sell successfully on your social networks.