Your brand page is your base to build a successful business on. This is the first thing your followers see when they come up with your brand. You definitely have to take care about it to be sure that the first impression will bring you lots of new clients and fans. Here come some tips for Facebook Brand page you can use to boost your online sales!
Choose a good title. Of course, a rose by any other name would smell as sweet, but your name must promise great things or simply to be interesting. A generical word is not a good choice as you may get lost in thousands similar brand names. Find something special, that a client can easily remember and associate with your brand.
Customize your page URL. When you get the first 25 likes, Facebook will award you with an option to get a custom URL for your brand page. Do it, but if you don’t feel sure and confident about the new URL, better think twice: there is only one chance to change the URL.
Do not underestimate the section “About us” or “More information”. This is the section people view most to find out whether you are worth their money. Prove that you are! Write everything about your brand, the most important information and helpful data.
Some tips for this section:
Check if you’ve chosen right category when you created your Facebook Brand Page.
For goog positioning strategy do not use more than 155 characters.
Paste links to your main page and to the specific pages of your products.
“Copy -paste” is the worst decision for you Brand Page. Try to create something that will hook people.
Keywords. They are very important even in social networks, no use them as well. Your page name and the URL are “title tag” and the description is “meta tag” if you know what we mean. If not, go and find out more information about SEO strategy in our blog.
Always put your Always put your telephone number and address on your page. It seems evident, but a lot of merchants forget about it. Don’t be afraid of discovering your personal data, still, the Big Brother is watching us, but with this information you will improve your positioning. And don’t forget to indicate your telephone code which refers to your country! For Spain it is 34. on your page. It seems evident, but a lot of merchants forget about it. Don’t be afraid of discovering your personal data, still, the Big Brother is watching us, but with this information you will improve your positioning. And don’t forget to indicate your telephone code which refers to your country! For Spain it is 34
Feel free to promote your page as widely as you can: other social networks, your personal website, business cards. Use all means to make sure that even on Mars they heard about you.
Your profile must be completed. Any field you have must contain information. Main picture, cover photo, contacts, photo albums, first publications – all this stuff is a must to get higher in searching results.
Applications. If you have account in other social networks, associate them to your Facebook Brand Page with special applications to have them all in one page.
Make up a campaign. This is the last advice because only if you have everything made properly, go deeper and make up a small campaign using Facebook’s API
Connect your online shop. If you have your Bloombees shop, don’t be shy and boast of it on your Brand page. Discover how to create your Bloombees shop directly on Facebook!
In the end we remember that your clients and visitors are the ones to give life to your page and with that, it will go higher and higher. Your task is to give as much interesting content as you can to get more likes, comments and visits.
Do your best and your fans will pay you back with their likes and loyalty!