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How to create viral content?

by Bloombees / Thursday, 02 February 2017 / Published in eCommerce Trends, Popular Articles, SEO strategy, Tendencias en marketing

Secrets of successful Content Marketing Strategy

Nowadays content creation is a  key of successful digital  marketing campaign. How to plan an efficient Content Marketing Campaign and to achieve better brand visibility?  The secret is in viral content which could be improved only with a good Content Marketing Plan.

How to create a  Content Marketing Plan from zero?

1. Internal and external analysis. For a good analysis you could use a famous SWOT model. 

  • Strengths (internals). What do you do better and what advantages do you have?

  • Weaknesses (internals). What could you improve and what should you avoid?

  •  Opportunities (externals). What useful opportunities and trends could  you spot?

  • Threats (externals). What obstacles do you face? What are your competitors doing?

2. Define your business goals and Smart objectives  for your Content Marketing Plan

To achieve good results, it is highly recommended to define your SMART marketing objectives which mean specific, measurable, agreed, attainable and achievable, realistic and resourced, time-bound.

To tailor a good Content Marketing Plan  try to use RACE Digital Marketing Framework.

A man with laptop

What does the RACE model mean?

Reach+Act+Convert+Engage

-Reach your target public with a  high-quality content in your social media and  blog. Optimize your content for search engines and  work on your key words. Track the search tendencies using Google Trends and Google Key Word Planner. Do not focus all your efforts on key words with high competition and high suggested bid. Try to use Long Tail Key Words strategy. These words have lower competition and you could use this opportunity to achieve best search results.

How to measure? Number of fans and followers, unique visitors.

– Act and publish your content in interactive format. Make your content more inspirational and improve your customer journey.

How to measure?  Time on site, shares and comments, conversion rate.

– Convert. Once optimized your content, your could achieve organic traffic and increase purchases.

How to measure? Average Order Value, Revenue and Profit.

– Engage. Focus more on client retention than on client acquisition.

How to measure? Client satisfaction and loyalty, repeat purchase.

People working online

3. Identify content  areas which are still not covered by your competitors. It is important to create tow types of engagement: rational and emotional.Customer Buying Cycle starts with exploration and finishes with decision and purchase. The exploration begins with the content which  could educate and inform, for example, guides, articles  and  infographics. After that, the content flows to the  more emotional phase and it has to  inspire and entertain. Create such types of content as competitions, quiz and video content. The content made in collaboration with influencers would serve you as a competitive advantage  to create  brand reputation and brand personality.

Convince your users with such content formats as tutorials and client  testimonials.

4. Set up an editorial calendar.  Once created  timing plan, you would better measure  and  track the impact of each publication.

5. Use media How to create a content strategychannels. One of the main pillars  of the Content Marketing Plan is to find all possible touchpoint with your users. Your content will be more viral if you use as much media channels  as possible. Take into account so called “organic content channels” which include  your own digital channels and the paid ones. Use the most popular social media networks such as Facebook, Pinterest, Instagram and YouTube. Moreover, discover such channels to share your content as SlideShare and Tumblr.

Basic rules when you publish a new content

  • Keywords. You should use your key words in your title, description and almost in each paragraph of your article. There are some tools for key words investigation: Key Word Planner, Soovle.com, Ubersuggest.
  • All your pages should have title and description tags, Heading 1,2,3  which are very useful to divide content into scannable block so that  Google could better trail your website.
  • Connect your new content with the oldest  articles and made  it more “liquid”.
  • Use references to other websites and platforms of your sector.
  • And of course, Share, Share and Share your content with the  world.

 

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Tagged under: contenido viral, content marketing, content strategy, estrategia SEO, marketing de contenido, plan de marketing de contenidos, SEO, viral content

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